Values
Our values and the company culture provide clear guidelines for our employees and for our conduct of business.
Broadminded – which means that we shall see things – and think –
holistically. We believe that this is necessary for creating results,
lasting changes and creativity in our focus areas. Inherent in this as
well is a need for endurance: we will not create short-lived bubbles
with the biggest possible returns, but build something new and different
– within new segments – that requires patience and strategic thinking
for us to see results. Being broadminded also means being open to new
ideas, curiosity and seeking truth – as a foundation for our innovation
and value creation.
Courage – which has been chosen to emphasise that we are proactive and
energetic and stand up for what we believe – seeing progress and
breakthroughs in whatever we are involved in – both as employees and as a
company. Courage represents our willingness to take risks, break new
ground and dare to make mistakes.
Team-spirit – we believe that success can best be achieved by creating a
strong team-spirit and company culture. This should also be our basis
for co-operation with our business partners.